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Product Photography Tricks Of The Trade

Depending on the nature of your business product photography is something which can prove to be extremely difficult. There are some products which it seems are almost too easy to photograph well, making advertising photography simple. But more often than not it is those products which people assume are easy to photograph which in reality are extremely challenging.

In this article we will look at a few examples of how product photography can be seriously underestimated, and may even backfire unless you take advantage of a seriously professional and highly experienced product photographer who knows the tricks of the trade well enough to be able to overcome the many problems in advertising photography which most of us don't even realise exist.

The first area includes those products which are reflective in some way. This will of course include mirrors, but just as easily can include things like kettles, toasters, metallic lighting fixtures and even those products which may reflect light in a less clear way, such as DVDs and CDs. Reflections can be particularly hard to deal with, because whilst it may be relatively easy to set up the stage area with a back cloth and lighting, reflections will achieve several things you'd rather avoid.

First of all there's the risk of the photographer and the camera equipment being visible in the reflection, as well as the studio, business, warehouse and other aspects which you really would rather were not included in the photograph. Reflections can also detract from the product itself, as well as reducing the way in which the lighting works, and in some cases may simply cause confusion between the product and the reflections seen in the products.

So how you photograph something which reflects so easily, such as mirrors, without the photographer, lighting, camera and everything else being visible within it? A professional photographer knows tricks of the trade which can manage to take a photograph which looks completely natural, and which will raise no suspicions at all that anything is out of the ordinary, but which at the same time will ensure that there are no reflections at all revealing what was in front of the product.

Another example is jewellery, in particular diamond jewellery. The problem is that the human eye works in a very different way to the lens of a camera, yet many people don't realise this when it comes to product photography. Many people think that taking a photograph of something which looks good in real life will necessarily result in a product photograph which looks similarly stunning.

The reality is that most photographs of diamonds and diamond jewellery makes it look more like glass. None of the sparkly reflections or colours are apparent, and as far as advertising photography goes, trying to sell diamond jewellery that looks like a rather plain bit of glass is clearly not a successful tactic. Again, as far as advertising photography is concerned professional photographers have a number of neat tricks which can create the same dazzling impression the human sees, but within the form of product photography. One of the techniques used is to have a circle of LEDs, particularly coloured LEDs, in addition to the standard studio lighting. It is these coloured LEDs encircling the diamond jewellery which results in the cascade of sparkles and colours which bring the diamonds to life.

Another example relating to jewellery is things like necklaces, watches and bracelets, because simply placed on the surface they end up looking extremely flat. Propped up on a stand the jewellery may look better, but the stands can act as a distraction. Professional photographers will use several tricks in such cases, such as invisible wires which can be erased in postproduction. Product photography is certainly not easy, and to be successful requires many years' experience learning and huge number of tricks of the trade.

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Real Estate Photography Course -- 3 DVD Set - Sample

Understanding the Canon Speedlite 580EX II/430EX II $29.99 New owners of Canon Speedlites are often bewildered about how to use the flash unit effectively to produce the type of shots they want. Although the supplied manual does provide some technical assistance, Speedlites have been, and remain a mystery for many owners. This DVD sets out to change all that. With a running time of just over an hour, your host, professional photographer Tim Mantoani, take...

Jump Start Your Photography 3 DVD Set $64.95 Got a camera? Not satisfied with your photos? If you have the desire to learn photography and the techniques that top pros use to consistantly create great photos, then this 3 DVD set is for you. Are you tired of being at the mercy of your "Auto" setting? With the photographic information contained on these DVD's you will be able to finally master going "M" for Manual. Here is how my DVD's will ...

Visions of Light: The Art of Cinematography $24.99 Visions of Light is not just for film buffs. In fact, if the presentation of the Oscar for Best Cinematography is your cue to take a bathroom break from the Academy Awards, then this exhilarating documentary will help you see movies in a whole new light. Named Best Documentary by the National Society of Film Critics as well as several film-critic associations, Visions of Light traces the history a...

Introduction to the Canon Rebel T2i / EOS 550D : Basic Controls Training DVD by Blue Crane Digital $13.85 Take great pictures with your Canon T2i / 550D! All you need is this training DVD and about ninety minutes, and you will have the knowledge and the confidence to create the images you want. The topics are arranged in chapters, so you can move at your own pace, and return later to individual subjects. Topics include: Shooting video Creative Auto Shutter-priority AE Aperture-priority AE Depth ...

Nikon School presents A Hands-on Guide to Creative Lighting $32.95 Kit includes:♦ 1) Nikon School - A Hands-on Guide to Creative Lighting DVDLearn how to make light work for you with the power and versatility of the Nikon Creative Lighting System, featuring the SB-900, SB-800, SB-700, SB-600 and SB-R200. Nikon Speed lights deliver the ability to turn an ordinary subject into a striking image or even into a stunning work of art. Included in this edition of a...

Learn Adobe Photoshop Elements 10 Training Tutorials - 12 Hours $18.97 During this 12-hour Photoshop Elements 10 video training course, your instructor guides you step-by-step through the Photoshop Elements 10 interface and its enhanced features. Learn various tools and resources to correct and enhance your digital photographs. Your instructor will teach how to organize photos for easier management. Learn about new features, editing tools, making color adjustments an...

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Learn Adobe Photoshop CS5 and InDesign CS5 Training Video Tutorial DVD $33.97 In Learn Adobe Photoshop and InDesign CS5, we combine two of our popular Adobe CS5 courses into one training DVD. In Learn Adobe Photoshop CS5, your trainer introduces you to Photoshop CS5 including starting your project and the various tools Photoshop offers. During this 8-hour course, learn basic photo correction, working with layers, masks and panels, and adding text. We'll then teach some mor...

Adobe Photoshop CS5 Classroom in a Book $28.99 Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop CS5 choose Adobe Photoshop CS5 Classroom in a Book from the Adobe Creative Team at Adobe Press. The 14 project-based lessons in this book show readers step-by-step the key techniques for working in Photoshop CS5. In addition to learning the key elements of the Photoshop interface, this completely r...

David Busch's Canon EOS 7D Guide to Digital SLR Photography $17.49 Features From the Publisher Shows readers how to master all the features and functions of the Canon EOS 7D, Canon's advanced yet affordable new dSLR model. Clear instructions and beautiful, full-color images will quickly help readers get familiar and comfortable with their cameras. Written by working photographer and best-selling camera guide author David Busch, who u...

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Underwater Photography $205 Bring home the amazing experiences of your scuba diving adventures by learning the art of underwater photography. This class will teach you the basics of shooting pictures underwater so you can share them with your family and friends. They say pictures are worth a thousand words, after completing this class you will be able to let your pictures speak for you!

Extraordinary Birds DVD $46.98 Bird watchers will be captivated by the Extraordinary Birds DVD collection, enjoying the breathtaking world of these winged wonders. Filmed by the Emmy® honored series, Nature , the stunning photography takes flight to capture the wondrous behaviors of some of the most fascinating feathered creatures from around the globe. Includes: Hummingbirds / Extraordinary Birds / Parrots: Look Who's Talking / Pale Male / American Eagle / Raptor Force / The Wild Side of Paradise (6 DVD) approx. 7 hrs.

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Coast DVD $64.98 A mesmerizing journey along Britain's coastline and beyond Discover the secrets and hidden stories of the beautiful British coastline and beyond in sixteen selected episodes from the award-winning BBC documentary series. An epic experience, the story of Coast is presented by a team of engaging experts. They combine enlightening comments, compelling storytelling and stunning aerial photography to reveal the unique relationships between Britain, her neighbors and their shared seas and shores. It is a fascinating story of the enduring bonds between people and coasts. Includes: Whitstable to Isle of Wight / Cap Gris-Nez to Mont-Saint-Michel / Land's End to Porthcawl / Cork to Dublin / Anglesey to Blackpool / Inner Hebrides to Faroe Islands / Lillesand to Svalbard / Rosyth to Hull / Heart of the British Isles: A Grand Tour / Swanage to Land's End / Brittany / Gower to Anglesey / Galway to Arranmore Island / Glasgow to Edinburgh via the Caledonian Canal / Denmark / Hull to London (8 DVD) approx. 16 hrs.

The Mysteries of the Cosmos DVD Set $29.95 The Mysteries of the Cosmos DVD Set Explore some of the greatest mysteries in the Universe. From the Big Bang to the Hubble telescope, this stunning collection brings you up close and personal to the mysteries and wonders of space. Learn about current research being performed by the greatest minds in space exploration. Witness stunning animation, actual satellite photography and archival NASA footage that bring the farthest reaches of the Universe right into your home. Features actual satellite photography and archival NASA footage An audio CD featuring relaxation music inspired by the theme of space Explore the Rauch Memorial Direct links to exciting web portals Downloadable images Includes collector's tin packaging Bonus booklet: 32 pages of stunning photography and space facts from NASA's archives

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Imation 8x DVD+R Double Layer Media $74.99 120mm Standard 27063 50 8.50 GB 8x 8x DVD+R Double Layer Media With video and high-resolution photography moving from analog to digital, the number of applications demanding higher capacities has grown. Double layer capacity allows PC users to archive up to 8.5GB of computer files onto a single disc. DVD Recordable Media DVD+R DL Hub Printable Imation Imation Corp Spindle Thermal White Yes www.imation.com

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